Strong brands

Barleycup

Tasty Barleycup beverages are a natural choice for those consumers who like tea and coffee but try to limit the amount of caffeine in their diet. Barleycup beverages are made exclusively from roasted barley, rye, and chicory, and do not contain caffeine or artificial additives.

www.barleycup.co.uk

Marketing and distribution

Products available in 900 stores in the UK
Distribution

Holland & Barrett, health food stores, online
Also sold

In Ireland, Malta, Canada, Cyprus
Key forms of promotion

PR activities, tastings and sampling

Market and category

The leader in the category of coffee substitutes in the UK

Over 30 years on the market

Sales and portfolio

Stable sales
6 products in the portfolio

Including: Organic, Dandelion, Caramel

Brand Portfolio

Conventional

Products and ingredients

Barleycup – barley, rye, chicory

Barleycup granules – barley, rye, chicory

Barleycup Organic – barley, rye, chicory - from certified organic crops

Barleycup with Dandelion – barley, rye, chicory root, dandelion root
Available in packaging
square jars 100 g, 200 g

Flavoured

Products and ingredients

Barleycup Caramel – barley, rye, chicory, sugar, caramelised sugar, flavouring
Available in packaging
square jars 100 g

Health-promoting

Products and ingredients

Barleycup with Magnesium – barley, rye, chicory, enrichment substance: magnesium sulphate

Barleycup Calcium and Vitamins – barley, rye, enrichment substance: calcium carbonate, chicory, vitamin C, vitamin A, vitamin D

Barleycup Fibre – barley, rye, chicory, inulin from chicory
Available in packaging
square jars 100 g