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Market and Consumers

CONSUMERS OF CEREAL AND CHICORY BEVERAGES

Target groups

  • Anyone who wants to avoid or reduce the amount of caffeine in their daily diet
  • Supporters of balanced diet and a healthy lifestyle
  • All who value products with simple ingredients
  • Pregnant and breastfeeding women
  • Consumers of health food shops
  • Children who dream of drinking coffee with grown-ups
  • Those seeking new hot beverages

CEREAL AND CHICORY BEVERAGES AROUND THE WORLD

The history of beverages made from chicory root is at least as long as the history of natural coffee

Over several hundred years, various ingredients and mixtures of ingredients have been tested, seeking a taste similar to coffee, or compositions that diversify and enhance the taste and aroma of coffee. Currently, drinks from roasted cereals and chicory are known and consumed on all continents.
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