Strong brands

Dandy Blend

Dandy Blend has an exceptional taste, just like real coffee. It does not require brewing, it is an instant beverage. It does not contain caffeine and it is not bitter or sour in taste. It is the only plant-based coffee substitute in the USA which offers both the properties of the dandelion root and the rich and full taste and texture of real coffee.

www.dandyblend.com

Sales and portfolio

9 products in the portfolio – including organic
Available in several packaging versions

bags (doypacks) and stickpacks
Sales growth

up to 15% annually

Distribution and marketing

Distribution – health food stores, online
Advertisements in social media

Facebook, Instagram

Positioning

The brand is positioned as a healthy and tasty alternative to coffee
Key component of the products

dandelion root

Market

Customer Brand, the USA
Launched on the market in 1994
Managed by a family business

Brand Portfolio

Dandy Blend

Ingredients

barley, chicory root, dandelion root, sugar beet
Available in packaging
doypacks of 100 g, 200 g, 312 g, 400 g, 908 g

Dandy Blend

Ingredients

barley, chicory root, dandelion root, sugar beet
Available in packaging
stickpacks 2.8 g